The 8 different forms of Graphic Design

Graphic design is a career in which people produce visual content to convey messages. Designers utilize typography and graphics to fulfill users’ individual demands and focus on the logic of showing items in interactive designs to optimize the user experience by employing visual hierarchy and page layout approaches.

Despite the fact that they sometimes overlap, each style of graphic design necessitates an own set of abilities and creative methodologies. Many designers focus on a single type, while others concentrate on a group of related, comparable types.

Understanding the 8 categories of graphic design will help you locate the correct abilities for the task, whether you’re an aspiring designer or looking for design services for your company.


1. Visual identity graphic design

One of the most common types of design is visual identity design. In order to generate design elements that work across all visual media, visual identity graphic designers must have a broad understanding of all sorts of graphic design. They must also have strong communication, intellectual, and creative abilities, as well as a desire to learn about different industries, organisations, trends, and rivals.

2. Marketing And Advertising Graphic Design

Marketing designers collaborate with business owners, directors, managers, and marketing experts to develop marketing assets. They could work alone or as part of a creative or in-house team. Designers can specialize in a certain type of media (for example, vehicle wraps or magazine ads) or design a wide range of print, digital, and other collateral.

While this sort of design was once mostly focused on print, it has evolved to include more digital assets, particularly for use in content marketing and digital advertising.

Here are some examples of graphic designing;
Postcards and flyers, magazine and newspaper ads, posters, banners and billboards, Info graphics, brochures (print and digital), vehicle wraps, signage and trade show display. email marketing templates, power point presentations, menus, social media ads, banners and graphics, banner and re-targeting ads and images for websites and blog

3. User Interface Graphic Design

The way a user interacts with a device or application is referred to as the user interface (UI). UI design is the process of creating user interfaces that are simple to use and deliver a pleasant experience.
The screen, keyboard, and mouse are all part of a user’s UI, but UI design in the context of graphic design focuses on the user’s visual experience and the design of on-screen graphic components such as buttons, menus, micro-interactions, and more. A UI designer’s task is to strike a balance between aesthetic appeal and technological functionality.

Here are some examples of user interface graphic designing:
Web page design, theme design (WordPress, Shopify, etc. Game interface and app design


4. Publication graphic design

Long-form pieces that connect with an audience through public dissemination are known as publications. Traditionally, they have been a print medium. Think of books, newspapers, periodicals, and catalogues as examples of publication design. Digital publication, on the other hand, has recently seen a huge increase.

Publication graphic designers collaborate with editors and publishers to develop layouts that feature carefully chosen typography and associated artwork, including as photography, graphics, and illustrations. Publication designers might operate as freelancers, as members of creative agencies, or as employees of a publishing organisation.

Here are some examples of Public graphic design:
Books, Newspapers, Newsletters, Directories, Annual reports, Magazines, Catalogs



5. Packaging Graphic Designing

To preserve and prepare products for storage, delivery, and sale, they all require packing. Packaging design, on the other hand, may connect directly with consumers, making it a highly effective marketing tool. Every box, bottle, bag, can, container, or canister is an opportunity to express a brand’s store.

Packaging designers come up with ideas, generate mockups, and print-ready files for a product. This necessitates a thorough understanding of print processes as well as an in-depth understanding of industrial design and production. Because packaging design encompasses so many different disciplines, it’s fairly uncommon for designers to be tasked with developing additional assets for a product, such as photography, illustrations, and visuals.

6. Motion Graphic Designing

Motion graphics, simply put, are visuals that move. Animation, music, typography, graphics, video, and other effects used in internet media, television, and film are examples of this. The popularity of the medium has soared in recent years as technology has advanced and video content has taken center stage.

Designers with the title of “motion graphics designer” are relatively new to the field. Previously limited to television and film, technology advancements have shortened production times and decreased expenses, making the art form more accessible and affordable. Motion graphics is now one of the newest styles of design, and it can be found on all digital platforms, opening up a slew of new possibilities.

Here are some examples of Public graphic design:
Title sequences and end credits, Advertisements, Animated logos, Trailers, Presentations, Promotional videos, Tutorial videos, Websites, Apps, Video games, Banners and GIFs


7. Environmental Graphic Design

People are visually connected to places through environmental graphic design, which improves their overall experience by making areas more memorable, entertaining, educational, or easier to navigate. Environmental design encompasses a wide range of disciplines.
Here are some examples; Signage, Wall murals, Museum exhibitions, Office branding, Public transportation navigation, Retail store interiors, Stadium branding and Event and conference spaces


8. Art and illustration for Graphic Design

Graphic art and illustration are frequently confused with graphic design, but they are extremely distinct. Graphic artists and illustrators create creative artwork, whereas designers develop compositions to convey and solve problems. Fine art, decorating, and storytelling images are all examples of their work.

Despite the fact that graphic art and illustration are not technically forms of graphic design, there is so much developed for commercial purpose within the context of graphic design that you can’t talk about one without the other.
Here are some examples;
T-shirt design, Graphic patterns for textiles, Motion graphics, Stock images, Graphic novels, Video games, Websites, Comic books, Album art, Book covers, Picture books, Info-graphics, Technical illustration and Concept art.


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